SERVICES | International Office

BRAND REPRESENTATION

Representing a manufacturers brand is more than just “selling a product”. Seamlessly integrating into your existing team to become your "International Office" is the goal. Our industry relationships with global channel partners and retailers spans over 25 years and is second to none. Fruitful long term sustainable relationships is the objective with all channel partners.

We regularly attend top industry events and trade shows in countries around the world to stay current on the latest DIY products and innovations in an effort to be knowledgeable about competitors’ products so we can understand how to position your brand as a unique solution to retail buyers.

STRATEGIC PLAN DEVELOPMENT

Identifying the correct markets to enter is critical to a successful program. A shotgun approach to export will not achieve long term results. Demographics, language, cultural and religious practices, restrictive import rules and your potential competition should all play a part in what countries you choose to start exporting to. Your company's capacity to meet a new market’s demands and ability to upscale are also big factors. Our Strategic plans also consider the following.

Route to Market Planning

Identifying what's best for your company by country, Wholesaler, Distributor, Dealer, Agent, Direct sales, or Joint Venture.

International Pricing Strategy

Developing the correct pricing strategy for entry and long-term growth.

Navigating Cultural Issues

Identifying what countries are aligned culturally with your products. Demand in countries that build with wood instead of stone for example might determine your entry strategy if you sell primarily woodworking tools.

EXPORT READINESS ASSESSMENT

Management commitment is the number one determining factor for export success. Most manufacturers begin export activities haphazardly, without understanding what's required within their company. How well you are prepared to export has a direct relationship with the success of your program.

Product Support, Warranty & Language Compliance Review

Comprehensive review of all product manuals, packaging, warranties and related website collateral with recommendations for changes

Intellectual Property & Copyright Evaluation

Identify risks associated with your countries of export and relevant copyright and patent protection in those markets

Competitive Analysis

In targeted countries we take a close look at the competitors products and their respective in-country sales channels